Umag

Istrian coastal town with historic old town and sports scene

8.5/10
Istria Region

Umag’s history stretches back to Roman times, when it was established as a port and trading center on the Adriatic. Over the centuries, the town flourished under Venetian rule, which is reflected in its narrow cobbled streets, pastel-colored houses, and elegant churches. The heart of Umag is its old town, a maze of alleys, squares, and historic landmarks such as the Church of St. Mary and St. Peregrine, the city walls, and the Venetian-style bell tower. The town’s museums and galleries showcase local art, history, and maritime traditions.

The waterfront promenade is a hub of activity, lined with cafes, restaurants, and shops, and offering stunning views of the sea and sunsets. Umag’s beaches, such as Laguna Stella Maris, Aurora, and Kanegra, are popular for swimming, sunbathing, and water sports, with clear waters and family-friendly facilities. The town’s marina is a starting point for sailing, boat tours, and excursions to the nearby Savudrija Lighthouse and the scenic towns of Novigrad and Poreč.

Umag is also a gateway to outdoor adventure. Cycling and hiking trails wind through olive groves, vineyards, and along the coast, connecting the town with neighboring villages and scenic viewpoints. The area’s gentle terrain and beautiful vistas make it ideal for family outings, photography, and birdwatching. The annual ATP Croatia Open tennis tournament, held at the Stella Maris Stadium, is a highlight for sports fans, while local festivals and food events celebrate Istrian cuisine, music, and traditions.

Cultural life in Umag is lively, with concerts, art exhibitions, and community events filling the calendar. The town’s restaurants and konobas serve fresh seafood, homemade pasta, truffles, and regional wines, best enjoyed with a view of the harbor or old town. Local markets and food festivals showcase the flavors of Istria, making Umag a favorite destination for foodies and wine lovers.

Getting to Umag is straightforward. The town is accessible by road from Pula, Trieste, and other regional centers, with regular buses and ample parking near the beaches and town center. Accommodation options range from hotels and resorts to private apartments and campsites, catering to all budgets and preferences.

The best time to visit Umag is from late June to late August, when the weather is hot, the sea is warm, and the town’s beaches, festivals, and sports events are in full swing. May, June, and September offer milder temperatures, fewer crowds, and excellent conditions for outdoor activities and sightseeing. Whether you seek relaxation, adventure, or a taste of Istrian culture, Umag promises a memorable and sun-soaked seaside escape.

Best Time to Visit

Late June to late August offers hot weather, warm sea, and lively events; May, June, and September are quieter with pleasant temperatures for outdoor activities.

Plan Your Visit to Umag

Essential travel tips and information for your trip to Umag.

Travel Tips

Currency

Euro (EUR) • Cards widely accepted

Language

Croatian • English in tourist areas

Best Time

Late June to late August offers hot weather, warm sea, and lively events; May, June, and September are quieter with pleasant temperatures for outdoor activities.

WiFi

Free WiFi in cafes and hotels

Quick Facts

Region Istria
Rating
8.50/10
Population 12,699
Elevation 24m
Location View on Map

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