Umag
Istrian coastal town with historic old town and sports scene
Umag’s history stretches back to Roman times, when it was established as a port and trading center on the Adriatic. Over the centuries, the town flourished under Venetian rule, which is reflected in its narrow cobbled streets, pastel-colored houses, and elegant churches. The heart of Umag is its old town, a maze of alleys, squares, and historic landmarks such as the Church of St. Mary and St. Peregrine, the city walls, and the Venetian-style bell tower. The town’s museums and galleries showcase local art, history, and maritime traditions.
The waterfront promenade is a hub of activity, lined with cafes, restaurants, and shops, and offering stunning views of the sea and sunsets. Umag’s beaches, such as Laguna Stella Maris, Aurora, and Kanegra, are popular for swimming, sunbathing, and water sports, with clear waters and family-friendly facilities. The town’s marina is a starting point for sailing, boat tours, and excursions to the nearby Savudrija Lighthouse and the scenic towns of Novigrad and Poreč.
Umag is also a gateway to outdoor adventure. Cycling and hiking trails wind through olive groves, vineyards, and along the coast, connecting the town with neighboring villages and scenic viewpoints. The area’s gentle terrain and beautiful vistas make it ideal for family outings, photography, and birdwatching. The annual ATP Croatia Open tennis tournament, held at the Stella Maris Stadium, is a highlight for sports fans, while local festivals and food events celebrate Istrian cuisine, music, and traditions.
Cultural life in Umag is lively, with concerts, art exhibitions, and community events filling the calendar. The town’s restaurants and konobas serve fresh seafood, homemade pasta, truffles, and regional wines, best enjoyed with a view of the harbor or old town. Local markets and food festivals showcase the flavors of Istria, making Umag a favorite destination for foodies and wine lovers.
Getting to Umag is straightforward. The town is accessible by road from Pula, Trieste, and other regional centers, with regular buses and ample parking near the beaches and town center. Accommodation options range from hotels and resorts to private apartments and campsites, catering to all budgets and preferences.
The best time to visit Umag is from late June to late August, when the weather is hot, the sea is warm, and the town’s beaches, festivals, and sports events are in full swing. May, June, and September offer milder temperatures, fewer crowds, and excellent conditions for outdoor activities and sightseeing. Whether you seek relaxation, adventure, or a taste of Istrian culture, Umag promises a memorable and sun-soaked seaside escape.
Best Time to Visit
Late June to late August offers hot weather, warm sea, and lively events; May, June, and September are quieter with pleasant temperatures for outdoor activities.
All attractions in Umag
Sorted by our recommendation score
Explore Umag by Interest
Discover attractions and experiences in Umag organized by your interests and travel preferences.
Plan Your Visit to Umag
Essential travel tips and information for your trip to Umag.
Travel Tips
Currency
Euro (EUR) • Cards widely accepted
Language
Croatian • English in tourist areas
Best Time
Late June to late August offers hot weather, warm sea, and lively events; May, June, and September are quieter with pleasant temperatures for outdoor activities.
WiFi
Free WiFi in cafes and hotels
Quick Facts
Book your stay
More destinations in Istria
Explore other amazing places in the Istria region