Plaža Ručica, located near Novalja on the island of Pag, is widely regarded as one of the island’s most beautiful and tranquil beaches. With a 4.5 out of 5 rating on Tripadvisor, it consistently ranks as a top attraction for visitors seeking a serene escape on the Adriatic. The beach is celebrated for its excellent conditions—clear turquoise waters, smooth pebbles, and a calm atmosphere that makes it ideal for relaxation.
What sets Plaža Ručica apart is its dramatic setting. Surrounded by the island’s signature moonlike landscape, the beach is accessible via a scenic walk through a canyon, adding a sense of adventure to your visit. The area is largely undeveloped, so you won’t find rows of sunbeds or beach bars—just unspoiled nature and plenty of space to spread out a towel and enjoy the sun. The gentle slope into the sea makes it suitable for swimmers of all ages, and the clear water is perfect for snorkeling.
Outdoor enthusiasts will appreciate the nearby opportunities for kayaking and hiking, which allow you to explore even more of Pag’s unique terrain. While there are no specific opening hours or admission fees, it’s best to come prepared with water, snacks, and sun protection, as amenities are minimal.
For those seeking a peaceful day by the sea, Plaža Ručica offers a memorable blend of natural beauty and quiet relaxation, making it a must-visit destination on Pag.
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Best Time to Visit
Late June to late August offers hot weather, warm sea, and lively nightlife; May, June, and September are quieter with pleasant temperatures for outdoor activities.