Novalja

Novalja’s history stretches back to Roman times, when it served as an important port and trading center on the Adriatic. Remnants of ancient aqueducts, early Christian basilicas, and archaeological sites can still be found around the town, reflecting its rich heritage. Over the centuries, Novalja developed as a fishing and agricultural community, with its residents cultivating olives, grapes, and sheep on the island’s rocky terrain. Today, the town’s traditional charm is complemented by a lively tourism scene, especially during the summer months.

The main attraction in Novalja is its string of beautiful beaches. Zrće Beach, just a few kilometers from the town center, is world-famous for its open-air clubs, music festivals, and non-stop summer parties, earning it the nickname 'Ibiza of the Adriatic.' By day, Zrće and other beaches like Plaža Ručica, Beritnica, and Vrtic offer crystal-clear waters, water sports, and sunbathing, while by night they transform into hotspots for international DJs and dance events. Families and those seeking a quieter experience can enjoy the more secluded coves and pebble beaches along the coast.

Novalja is also a gateway to outdoor adventure. The Life on Mars Trail and other hiking and cycling routes wind through the island’s unique stone fields, olive groves, and dramatic cliffs, offering panoramic views and a taste of Pag’s wild beauty. Kayaking, jet skiing, scuba diving, and boat tours are available for those eager to explore the sea and nearby islands. The Olive Gardens of Lun, home to some of the oldest olive trees in the world, provide a peaceful retreat and a glimpse into the island’s agricultural heritage.

The town itself features a lively center with shops, cafes, and restaurants serving fresh seafood, Pag cheese, lamb, and local wines. The Novalja City Museum showcases the area’s history and culture, while summer festivals, open-air concerts, and local markets fill the calendar with music and celebration. Novalja’s harbor is a hub for boat excursions, fishing trips, and sunset cruises.

Getting to Novalja is straightforward. The town is accessible by road via the Pag Bridge, which connects the island to the mainland, and by ferry from the port of Prizna. Regular buses run from Zadar, Rijeka, and other regional centers. Accommodation options range from hotels and resorts to private apartments and campsites, catering to all budgets and preferences.

The best time to visit Novalja is from late June to late August, when the weather is hot, the sea is warm, and the town’s beaches and nightlife are in full swing. May, June, and September offer milder temperatures, fewer crowds, and excellent conditions for outdoor activities and sightseeing. Whether you seek parties, relaxation, or adventure, Novalja promises an unforgettable island experience.